Sundae cone brand Drumstick is stepping into the ring with WWE "to take down dry, boring snacks and declare victory over flavorless foes".
The partnership, fueled by WWE legend John Cena, brings high-energy excitement via social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.
The action only begins there, though, as Drumstick is rallying the WWE Universe all summer long via the Drumstick Summer Snackdown, inviting fans to help "lay the Snackdown on sad snacks".