Wrestling

Sundae cone brand Drumstick is stepping into the ring with WWE "to take down dry, boring snacks and declare victory over flavorless foes". 

The partnership, fueled by WWE legend John Cena, brings high-energy excitement via social contests, epic content and larger-than-life activations, kicking off with an on-site presence at WrestleMania 41 at Allegiant Stadium in Las Vegas.

The action only begins there, though, as Drumstick is rallying the WWE Universe all summer long via the Drumstick Summer Snackdown, inviting fans to help "lay the Snackdown on sad snacks".

Mar 31, 2025 20:03
WWE, part of TKO Group Holdings, and Supercell’s popular mobile game Clash of Clans, which has amassed more than 2 billion lifetime downloads, Monday announced a new partnership that will see a roster of WWE Superstars headline an electrifying in and out-of-game event throughout the month of April.
Mar 28, 2025 16:03
Streaming giant Netflix, the home for World Wrestling Entertainment (WWE) in India come April 1, has made it clear that the company intends to retain exclusivity over programming and has no plans to sublicence it to local broadcasters (read Sony Pictures Network India). Netflix secured global exclusive rights to WWE content in a $5 billion deal spanning 10 years in January 2024.
Mar 11, 2025 18:03
The Sports Ministry has revoked the suspension imposed on the Wrestling Federation of India (WFI), ending 15 months of uncertainty that has left Indian wrestlers in limbo, and clearing the way for selection trials for the upcoming Asian Championship in Amman.
Mar 10, 2025 16:03
Beginning April 1, Netflix will become the exclusive new home for WWE in India. And with it will end a 23-year "love affair" that Indian television viewers have had with the scripted sports entertainment powerhouse.
Jan 28, 2025 18:01
International sports betting platform Parimatch has announced its partnership with Ritu Phogat, an Indian wrestler and MMA fighter.
Jan 16, 2025 20:01
The BBC Indian Sportswoman Of The Year (ISWOTY) Award is back with its fifth edition to celebrate and honour the remarkable achievements of women athletes in India.
Jan 10, 2025 16:01
Netflix and WWE, part of TKO Group Holdings, Thursday announced that the debut episode of RAW on Netflix got off to a strong start, with the Monday night program capturing 4.9M Live+ views globally. 
Jan 09, 2025 19:01
McDonald’s has launched a campaign to promote its new McValue menu, starring actor and WWE icon John Cena.  Cena has been tapped to represent McValue, a platform designed to offer customers exciting savings and meal flexibility. Wieden+Kennedy New York created the new spot, in which Cena delivers an inspirational monologue about McDonald's McValue menu.
Jan 03, 2025 15:01
Topps, the leading trading card and collectible company, on Wednesday announced a long-term partnership with WWE.  The collaboration was always on the cards after Fanatics acquired Topps in early 2022, and soon after announced a long-term partnership that would include trading cards. On Instagram, Topps gave fans a preview of upcoming cards featuring Shawn Michaels, CM Punk, and Rhea Ripley.
Dec 21, 2024 06:12
This is a move that has been on the cards ever since streaming giant Netflix agreed a ten-year $5 billion deal this January with World Wrestling Entertainment to become its exclusive global broadcaster from 2025.